Client Representation

Who We Represent

Our work is defined by the partners we stand beside. Across diverse industries and complex policy arenas, we collaborate with clients who value perspective, strategy, and impact—working together to move issues, shape outcomes, and build what comes next.

We bridge the gap for a wide range of organizations, including:

  • Nationwide Trade Associations

  • Non-Profit & Advocacy Organizations

  • Major Consumer Brands

  • Healthcare & Medical Organizations

  • Higher Education

“Juanita Martinez has been an invaluable partner to CalBroadband, bringing deep policy expertise, trusted relationships, and a results-driven approach to coalition building and agency engagement. Her ability to navigate complex regulatory environments and unify stakeholders around a common goal has directly contributed to our legislative successes. Ms. Martinez is a go-to resource for strategic advocacy, and I highly recommend her to any organization seeking to elevate its presence and impact in Sacramento.”

- Janus L. Norman, President & CEO | CalBroadband

“Juanita Martinez brings a rare combination of strategic insight, deep policy knowledge, and strong relationships across the Capitol and key state agencies. Her leadership in coalition building and budget advocacy has been instrumental in advancing RFA’s priorities. Juanita consistently gets results, navigating complex agency processes and aligning stakeholders around shared objectives. Her firm, Martinez Public Affairs, is an essential partner for any organization working to shape policy and budget decisions in Sacramento.”

- Geoff Cooper, President & CEO | Renewable Fuels Association (RFA)

“Juanita has fostered an extensive network of relationships with government officials and influencers throughout the State of California. She is an effective advocate and has a record of managing successful, broad-based teams to achieve terrific policy outcomes in challenging issue environments. Juanita clearly knows that reputation and longstanding relationships matter.”

- Bryan Roosa, Former Executive Director | General Motors Public Policy

“During one of our toughest legislative battles against a multi-billion-dollar corporation, Juanita’s leadership became indispensable. Her strategic clarity refocused the entire effort on what mattered most—protecting veterans, their rights, and the benefits they earned. She united stakeholders from across the state and nation, ensuring veterans’ interests remained front and center. Juanita’s impact was vital to safeguarding those who served.”

- David West, President, California Veterans Service Officers Association

Testimonials

“Juanita Martinez has been an invaluable partner to CalBroadband, bringing deep policy expertise, trusted relationships, and a results-driven approach to coalition building and agency engagement. Her ability to navigate complex regulatory environments and unify stakeholders around a common goal has directly contributed to our legislative successes. Ms. Martinez is a go-to resource for strategic advocacy, and I highly recommend her to any organization seeking to elevate its presence and impact in Sacramento.”

- Janus L. Norman, President & CEO | CalBroadband

“Juanita has fostered an extensive network of relationships with government officials and influencers throughout the State of California. She is an effective advocate and has a record of managing successful, broad-based teams to achieve terrific policy outcomes in challenging issue environments. Juanita clearly knows that reputation and longstanding relationships matter.”

- Bryan Roosa, Former Executive Director | General Motors Public Policy

“Juanita Martinez brings a rare combination of strategic insight, deep policy knowledge, and strong relationships across the Capitol and key state agencies. Her leadership in coalition building and budget advocacy has been instrumental in advancing RFA’s priorities. Juanita consistently gets results, navigating complex agency processes and aligning stakeholders around shared objectives. Her firm, Martinez Public Affairs, is an essential partner for any organization working to shape policy and budget decisions in Sacramento.”

- Geoff Cooper, President & CEO | Renewable Fuels Association (RFA)

“During one of our toughest legislative battles against a multi-billion-dollar corporation, Juanita’s leadership became indispensable. Her strategic clarity refocused the entire effort on what mattered most—protecting veterans, their rights, and the benefits they earned. She united stakeholders from across the state and nation, ensuring veterans’ interests remained front and center. Juanita’s impact was vital to safeguarding those who served.”

- David West, President, California Veterans Service Officers Association